Hi, I'm David Rojas!
I received my undergraduate degree in Industrial Design from Universidad Nacional de Colombia, and I trained as a specialist in packaging at Alpina, the most important food products company in Colombia. I worked there for 5 years before moving to Australia. I have worked in packaging for both local and global markets, with heavy involvement in strategic, sustainability, and innovation projects.
I have led branding, packaging, and structural packaging projects from an interdisciplinary perspective, successfully integrating graphic and structural design from the stages of ideation, development, and implementation of packaging for mass-consumption products. These projects covered categories such as dairy foods, beverages, juices, cheeses, ice creams, desserts, and baby food.
I possess knowledge of packaging technologies, printing processes, materials, and manufacturing processes for flexible, rigid, semi-rigid, corrugated, and paper-based packaging.
Resumé
EDUCATION
Degree in Industrial Design | Universidad Nacional de Colombia | 2019 |
Distanace Packaging | Argentine Packaging Institute | 2022 |
Certificate IV in Business | Greenwich Management College | 2024 |
Degree in Industrial Design | Universidad Nacional de Colombia | 2019 |
Distanace Packaging | Argentine Packaging Institute | 2022 |
Certificate IV in Business | Greenwich Management College | 2024 |
EXPERIENCE
Member Designer | Australia | Apr 2024 – Currently
- Volunteering as a designer, applying design skills to support local social enterprises with projects pro-bono and low-bono.
Career break| Australia | Apr 2023 – Oct 2024
- I moved to Australia to improve my English and advance studies in business. Currently
volunteering as a designer at Brandkind Community, applying design skills to support local social enterprises
volunteering as a designer at Brandkind Community, applying design skills to support local social enterprises
Experience Design and Packaging Specialist | Alpina, Colombia | Oct 2022 – March 2023
- Lead structural packaging projects for the introduction of new products to the market, innovation, sustainability, cost-saving initiatives, standardization of new materials, and the development of new suppliers.
- Lead packaging concept development, technical and industrial feasibility, definition of packaging materials ensuring closed-loop cycles, and filling technologies.
- Lead transition from polystyrene a propylene cups, and get the first juice bottle made entirely from 100% recycled resin.
Experience Design and Packaging Analyst | Alpina, Colombia | July 2019 – Oct 2022
- Lead packaging design and structural packaging for new products, line extensions, innovations and improvements.
- Licensing management such as Justice League by DC Comics, Warner Bros, and Dragon Ball Super for implementation in packaging design.
- Art direction and photography.
- Final Artwork ready files for printers.
Design and Packaging Intern | Alpina, Colombia | July 2018 – July 2019
- Packaging design for new products, line extensions, and standardization.
- Final Artwork ready files for printers.
- Led the development and implementation of bottle for Frutto brand in a new format.
- Creation of mockups and 3D renders for the entire portfolio.
- Lead structural packaging projects for the introduction of new products to the market, innovation, sustainability, cost-saving initiatives, standardization of new materials, and the development of new suppliers.
- Lead packaging concept development, technical and industrial feasibility, definition of packaging materials ensuring closed-loop cycles, and filling technologies.
- Lead transition from polystyrene a propylene cups, and get the first juice bottle made entirely from 100% recycled resin.
Experience Design and Packaging Analyst | Alpina, Colombia | July 2019 – Oct 2022
- Lead packaging design and structural packaging for new products, line extensions, innovations and improvements.
- Licensing management such as Justice League by DC Comics, Warner Bros, and Dragon Ball Super for implementation in packaging design.
- Art direction and photography.
- Final Artwork ready files for printers.
Design and Packaging Intern | Alpina, Colombia | July 2018 – July 2019
- Packaging design for new products, line extensions, and standardization.
- Final Artwork ready files for printers.
- Led the development and implementation of bottle for Frutto brand in a new format.
- Creation of mockups and 3D renders for the entire portfolio.
SKILLS
Illustrator, Photoshop, InDesign, Solidworks, Fusion 360, rapid prototyping (PLA, SLA, ABS) and manual prototyping.